Don’t forget traditional media vehicles, while promoting yourself as an executive business coach
In today’s digital age, whether as a small business coach or a professional business coach specializing in imparting life coaching services, the general notion is that promote yourself on the new age media vehicles and mentees will come running to you by the droves; after all, that is where the majority of your potential mentees are! While that may at least be partially true, fact of the matter is that you simply cannot afford to ignore traditional media vehicles where in fact, your overall visibility may actually be a whole lot higher.
To give you an example, today you have a lot of executive business coaches choosing to promote their services only on Facebook; after all, “isn’t that a site with 500 million members (and growing…REAL FAST!)”? Sure, there is no harm that you have chosen Facebook as your pivotal promotion point. Neither is there any doubt with regard to the fact that when it comes to spending time on any of the various social networking channels, Facebook sure is numero uno. But at the same time, do you also know that in a lot of offices across the country, there is simply no access to social networking sites? And as a result, there are actually a lot of working professionals who actually do not bother going back to their computers at home, after office hours?
In such a scenario, obviously, you are completely missing out on many potential mentees since you are completely not on the radar of their horizon in terms of the media vehicles that they actively follow.
It is for these reasons and more that ignorance of traditional media vehicles is considered a grave mistake for all executive business coaches.
For instance, if you are practicing as a business coach in Boston, then you could definitely explore the possibility of yourself getting mentioned in any business or management related article in say the Boston Herald or the Boston Globe. That is when your own credibility as a prolific life coach Boston will be well and truly established.
On similar lines, appearances on Television certainly go on to make a HUGE (and we really mean HUGE!) difference to the career prospects of a business coach, including as say a life coach business coach. In this regard, it must be said that appearances say on breakfast shows make maximum impact as that is the time Television is actually viewed by a lot of working professionals very attentively, before leaving for work. Thus, by appearing this way, your credibility as say a small business mentor would certainly be very well established.
Further, you can actually use this appearance on Television to your complete advantage. For instance, you could post this appearance of yours on YouTube (a new age media vehicle!); you could then also have this web link, put up on say your own website or blog. Eventually, this Television appearance of yours would have gone on to make a very big difference to your overall prospects as a life and business coach.
Finding the right coaching can be a challenge. If you want a free report plus a blog and marketing analysis to make your business more profitable and provide more free time go to internet marketing coach. Its a great resource for selecting the right coach to drive your business to greater profitability. Hope you took some great value out of this post today!
John Curran, Certified Master Coach and NLP Practitioner
Author, Teacher, Internet Marketing Coach, and Inspirational Speaker
CEO and Founder of Coach Curran International
www.blog.coachcurran.com
curran_286@msn.com
Cell 603-903-2592
"Transformation Is The Bridge Between Action And Results"
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