Marketing Strategies

Marketing strategyMarketing Strategy

Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over their competitors. Every company applies some kind of marketing strategies to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market.

When designing a marketing plan, first a marketing strategy is taken into consideration. The marketing plan consists of steps to be taken so as to attain success in the implementation of the marketing strategy chosen. Big projects involve selection of different strategies at different levels. Usually a strategy consists of well-sketched tactics. They are meant to meet the needs and finally reach marketing objectives. Each of the strategies has pre-calculated results because when a particular strategy is chosen at a particular level, its outcome becomes the goal of that particular level. If there is an absence of a well thought strategy in a marketing plan means it is supposedly lacking a good foundation. A reasonable marketing strategy should not only facilitate marketing goals, but also the action sequence of a campaign.

At regular time intervals the firm should analyze the marketing decision. This is done with the help of strategic models and the 3C’s model is considered for this purpose. To calculate the company’s strategic position, Ansoff matrix is used. The 3C’s model determines the factors, which leads to the success of a marketing campaign. There are three key parties involved in this model the corporation, the customer and the competitors. The involvement of all the three key parties leads to positive results and this involvement is known as the 3C’s or strategic triangle.

The role of the corporation is to increase the strength of the company in the success critical areas, when compared to that of the competitor. The customer and his interest form the basis of any strategy. The competitor also plays a vital part. The competitor-based strategies are based on the functioning of business competitors like design and engineering, sales and servicing, and purchasing.

When making a marketing plan depending on some particular strategies known as mix strategies are used. 4P’s model is used to calculate whether the plan is sticking to the strategies or not. The four Ps stand for product, price, place and promotion. Products are goods produced by the company on a huge scale for the purpose of selling them and earning profit. Price is the money paid for a product by the customer. The price is based on many factors like competition, market share, customer perception and product identity. Place where the product is sold can be either physical store or store on the Internet. It is also known as distribution channel. To make the customer knowledgeable about a product, the marketer does promotion. It involves advertising, public relation and point of sale.

There are different types of marketing strategies based on some criteria.  Challenger, Leader and Follower are types of market dominance strategies. Market dominance strategies are used to dominate the market. Cost leadership, Market segmentation and Product differentiation are types of porter generic strategies. Porter generic strategies are built on strategic strength or competing abilities and strategic scope or market penetration. Close followers, late follower and Pioneers are types of innovation strategies. Innovation strategies are meant to trigger the rate of product development and model innovation. It helps the firm to incorporate latest technologies. Intensification, Diversification, Vertical integration and Horizontal integration are types of growth strategies. Growth strategies facilitate the growth of the organization. Marketing warfare strategies are conjunction of marketing strategies and military strategies.

A marketing strategy or a mix of them is chosen only after thorough market research. A marketer should always be ready to face any kind of situations like if the strategy is changed in the middle, he should be able to perform another market research so as to choose the proper strategy, within a short period of time. This can be done easily if you have experience.

If you are a business owner or entrepreneur and want a free marketing report plus a 30-minute marketing analysis to make your business more profitable and provide more free time for leisure activities, go to boost my profits. Its a great resource to drive your business to greater profitability. Hope you took some great value out of this post today!

To Your Success,



John Curran, Certified Master Coach and NLP Practitioner
Author, Teacher, Internet Marketing Coach, and Inspirational Speaker
CEO and Founder of Coach Curran International
Cell 603-903-2592


Marketing Strategy

Be Sociable, Share!

Related Posts:

  • No Related Posts

20 Comments to “Marketing Strategies”

  1. By _______, March 16, 2014 @ 11:13 AM

    This site definitely has all of the info I wanted concerning this subject and didn’t know who to ask.

  2. By Check This Out, October 17, 2013 @ 10:04 PM

    Remarkable items here. I am incredibly glad to take a look your posting. Thanks a lot that i’m looking forward to contact you actually. Would you like to you need to decline me a email?

  3. By revitol scar cream, July 6, 2013 @ 9:26 AM

    Very good content and type of writing. I do believe I’ll come back on this site later and see exactly what else you have got in store! 😉 I’m just heading to find if I personally may
    possibly locate anything at all regarding marketing strategies!

  4. By garcinia cambogia reviews, July 4, 2013 @ 4:22 PM

    Whoa….very good blog and contents listed here.
    The actual blog posts here are truly informative! Any specific Feed
    on this website? 🙂 I actually have been exploring for regularly up to date content concerning marketing strategies.

  5. By garcinia cambogia side effects, July 4, 2013 @ 4:12 PM

    Outstanding posts and type of article writing.
    There’s no doubt that I’ll come back here down the line to see what exactly else you might have
    available! 😉 So i’m intending to check out if I personally could possibly uncover any thing regarding marketing strategies!!

  6. By semiotics examples ppt, June 4, 2013 @ 3:14 PM

    Whats up! I just want to give an enormous thumbs up for the good info you’ve got here on this post.
    I will be coming again to your blog for more soon.

  7. By seoul garden malaysia ioi mall, May 27, 2013 @ 2:31 PM

    Hiya! I just want to give an enormous thumbs up for the nice information you might have right
    here on this post. I will probably be coming again to your blog for more soon.

  8. By united states maps, May 23, 2013 @ 5:42 AM

    If some one wishes expert view concerning blogging and site-building after that i suggest him/her to
    visit this web site, Keep up the good work.

  9. By kate hudson nose plastic surgery, May 23, 2013 @ 5:15 AM

    Hiya! I simply would like to give an enormous thumbs up for the nice data you will have here on this post.
    I might be coming again to your weblog for more soon.

  10. By city lights, May 21, 2013 @ 1:11 AM

    Does your site have a contact page? I’m having a tough time locating it but, I’d like to
    send you an e-mail. I’ve got some ideas for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it grow over time.

  11. By saint louis real estate, May 20, 2013 @ 3:59 AM

    For the year 2011, here are five of the best Android
    tablets ever released in the techie world:. It has a
    2-megapixel rear-facing camera and a 5-megapixel front-facing one.

    Customers seeing those two price points might hesitate
    to buy Microsoft’s option.

  12. By SEO, April 6, 2013 @ 2:28 PM

    Hey! I just want to give an enormous thumbs up for the good
    information you’ve right here on this post. I will be coming back
    to your weblog for extra soon.

  13. By successful marketing, January 30, 2013 @ 7:37 PM

    Βeсauѕe the аdmin of this site is woгking, nο uncertainty very quickly it
    wіll bе famous, due to itѕ qualіty contents.

    • By John Curran, January 31, 2013 @ 6:19 PM

      Thanks Frank! I value your opinion, and appreciate those kind words coming from an internet marketing legend like yourself.

  14. By 網路行銷, November 28, 2011 @ 6:22 PM

    I was recommended this blog by means of my cousin. I am no longer sure whether this post is written through him as no one else recognise such precise about my difficulty. You are incredible! Thank you!

  15. By forex indicators, April 5, 2011 @ 8:54 AM

    Thank you very much , this is exactly what i am looking for , it change my trading mined .

  16. By Internet Marketing Affiliate Program, April 2, 2011 @ 9:21 AM

    Good day, what a great site you have here. The website has been very useful.

    I will visit this content later, thanks.

  17. By 徵信協會, April 1, 2011 @ 5:10 AM

    I permanently wanted to write on my site something like that. but I dont know how to start , I am so lucky found your blog site!1$4

  18. By blengas, April 1, 2011 @ 4:41 AM

    Hi, thank you for your post, it helped me a lot figuring out many things.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

WordPress Anti-Spam by WP-SpamShield


©2011 by All rights reserved.