The 13 Most Costly Direct Marketing Mistakes.

Without a doubt, the questions that my clients ask most frequently all center on how to get better results with their direct marketing. I’d say that at least 85% of the calls I take are from people who are disappointed with their results and frustrated with their attempts to correct this costly problem.

You’re probably in the same boat. Because your mailings and ads are drawing minimal leads. Or making very few sales. And they’re not generating the kind of profits you need to keep your business healthy.

Are you ready to turn that around completely? Are you ready to put an end to the costly mistakes that flatten your sales and profits? Great because I’m going to show you precisely how to do just that right now!

In this report, I’m going to show you which mistakes are killing your profits. And precisely what to do to correct them. Once you’ve completed this report, you’ll have a powerful new set of weapons to make sure all of your direct marketing efforts are cash generators

Business Solutions…9 Remarkable Ways to Increase Your Sales and Profits

Everyone wants to make more money. Everyone wants to make their marketing more effective….to get better results….to convert more leads.…to make more sales….to increase their profits as much as possible.

But few people know how. Few people really understand how to force every marketing dollar to work harder – to do the job of 2 or 3 or 5 or 10 dollars. In fact, of all the clients I’ve worked with in the past year, and all those who time wouldn’t permit me to work with, only one came even close to achieving their full marketing and profit potential.

Even this client, as admirable as his efforts and results were, only realized 70% of the profits he could be reaping. Most of my clients, which includes some very savvy marketers, are only realizing 50% or less of their full profit potential!

You’re probably in the same boat. That’s what motivated you to call for this report. Because your marketing is getting lukewarm results. You aren’t getting the number of qualified leads you need. You aren’t increasing your customer base. Sales are in a holding pattern. And you know you aren’t generating the kind of profits you really need to keep your business healthy.

Well, that’s all about to change. Right here, and fight now!

I mean it. It’s far easier to do than you ever imagined. In this report, I’m going to show you exactly which factors are limiting your profits. Then I’ll give you 9 simple, inexpensive, powerful steps you can take to leverage your marketing. I’ll show you everything you need to know to make each of your marketing dollars work as hard as they possibly can to increase your effectiveness, boost your profits, and cut your expenses.

By the time you’ve completed this report, you’ll have a comprehensive set of powerful new tools you can use to make sure your marketing is firing on all cylinders and doing what you really need it to: generating more leads, winning more sales, and shooting your profits through the roof!

What Marketing Leverage Is And How It Can Make Your Business Much More Profitable!

What exactly is leverage? For our purposes, it’s the ability to improve a component part of your marketing resulting in the increase of your sales and profits many times. Now, that might sound a bit technical or complicated, but in actual use, it couldn’t be simpler. Leverage is merely the ability to make more money for exactly the same amount of time, effort, and expense.

Here are a few real life examples. The most widely understood use of leverage is in real estate. In most real estate transactions, you can get 100% of the use and financial benefit of a property for just 20% down. So you’ve leveraged your investment by 80%.

Now, let’s look at how leverage applies to your marketing. If I can show you a simple sales technique to get your customers to increase their average purchase amount by 20% with no additional cost or effort on your part, I’ve just leveraged your sales staff. I’ve increased their productivity and your profits by 20%.

Here’s another example. If we change your copy and the new ad outpulls your old ad by 35%, that’s 35% more profit in your pocket for exactly the same cost and effort. In actual application, I’ve seen slight changes in copy increase profits by as much as 300% to 400%. And in his classic book, Tested Advertising Methods, John Caples documents examples of simple copy changes that improved response by as much as 2100%!

There’s one more concept you should understand about increasing your marketing leverage. There are so many areas of your marketing that can be leveraged, the results can be phenomenal. These include ads, headlines, mailing lists, media, prices, offers, publicity, in-store sales, field sales, average purchase amount, repeat sales, referrals, new customer leads, lead conversion and on and on. Taken alone, each of these components may increase your sales and profits just a few percentage points. But get them all working together, and they can shoot your profits through the roof!

9 Fast Ways To Leverage Your Marketing Success!

Now that you understand what marketing leverage is, let’s look at the nine fastest, easiest ways to use it to boost your sales and profits.

I Want To Drill A Powerful Message Home Today!

Your success absolutely has to come from the fire you have inside
that *can not* be extinguished by ANYTHING.

And here’s the truth…Starting YOUR OWN BUSINESS is not like
getting a job. Business IS competitive. Business *TAKES SKILLS*.

It takes 10x MORE then working for someone else EVER WILL.

It will demand from your spirit a relentless persistence.

It will demand from your intelligence a relentless APPLICATION.

It will demand from your emotions PATIENCE and GROWTH.

And it will certainly demand your time, energy, and effort
if you want to see a shred of success manifest in your life.

A ‘business opportunity seeker’ gets involved with a business
and HOPES they will be successful. They fantasize about what
it would be like to have all this money.

They spend more time in fantasy land then in actual reality
learning how others who MAKE TONS OF MONEY actually do it.

And guess what…anyone who is making tons of money in this
industry right now IS NOT sitting around ‘hoping’ or ‘fantasizing’
about what their future might be like.

Enter the real *ENTREPRENEUR*.

The entrepreneur is sitting around MARKETING his business.

Learning new skills. Developing new talents. Increasing his
value. Studying under successful people. Practicing, persisting,
GROWING…all the time.

The real entrepreneur looks at a challenge and says, “Ok, no
problem, I just need to figure out a way around it.”

The real entrepreneur sees his competition and says, “That’s
all they got? Please…I’m going to eat them alive.”

The real entrepreneur SEEKS the real information they need to
move them closer to their goals…and they stop at NOTHING
to get there.

NO EVENT can deter them. NO FAILURE can extinguish their fire.
No negative person can possibly persuade them any differently
of their ‘SHEER POWER’ to create the reality they want for themselves.

The real entrepreneur is a juggernaut that can not be stopped.

So I ask you…which one are you?

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Answers To FAQ’s From”Ask Mister Self help” Tele-seminar Series

1) I’ve set goals and done pretty good when having done so. How can I continue to set goals so it becomes a habit?

Well Kevin, that’s a great question to get us started on this tele-seminar. I would suggest that our listeners grab a paper and pen to take notes so they can really absorb this material and get the most out of this call. Before we get started, I want to state that setting goals are very important in achieving success however setting intentions are actually more powerful than setting goals in achieving “sustained success”. In another Tele-seminar I will get into greater detail as to why this is true. The topic of intentions goes beyond the scope of what we can cover in this call, and deserves special attention, so I will be focusing on setting goals for this purpose of this call. I look forward to the opportunity to be able to share this information with you in another call

Let me begin with your first question by suggesting that you set aside some time at the end of the day to write down the six most important activities that will bring you closer to your overall goals. You will want to limit it to only six. This will allow you to stay focused and build momentum so it becomes a habit. As you may be aware, a habit usually takes about 21 days to develop, so the more you repeat an activity the more it will become part of your natural daily activity. There is also some recent evidence coming out of studies done at NASA that say it takes 30 days to develop a habit. So I would use 30 days as a reference point for developing a habit…